Database Management Services
ISB and The Mailing House offer exceptional database management services. We know your data is an important marketing tool. All of your records are valuable, so it is essential that your data is detailed with vital information. The Mailing House can maintain the data your company has already established, as well as ensure that all additional data entry stays accurate. We know your company is like no other, and we want to provide special solutions to your special needs.
As part of ISB we work with our customers to create a clearly defined mailing list based common trait of your customers and targeting those who share the needs your product or services address. By narrowing the focus of the targets reduces costs and improves success.
All mailing lists are processed through specialized software to CASS certify and automate the mailing. Also your database is checked against the Post Office National Change of Address files to correct addresses of prospects who have moved. This improves address accuracy, amend zip codes and add unique Zip+4. This helps to speed up processing through the postal system.
Automating databases allows our customers to take advantage of postal rate discounts further reducing the cost of each mailing.